Stephan Brisard!

• Develop and lead Watkins’ Marketing strategic and long range plans
• Manage a large team across Content Marketing, Digital Marketing, Web & UX, E-Commerce, Sales and Marketing Operations, Business Intelligence and Customer Service
• Build relationships with industry influencers, strategic partners and agencies across all disciplines
• Manage global Sales and Marketing operations
• Lead Business Intelligence transformation for all Sales and Marketing touchpoints
• In charge of all B2B and B2C E-Commerce solutions and transactional outcomes
• Lead all Sales, Marketing and Customer services cloud-based technology platforms selection and deployments in collaboration with IT Teams
• Articulate Sales enablement programs and trainings to drive adoption and incremental sales
• Drive online pricing decisions including MSRP and MAP along with demand forecasting
• Responsible for large scale customer centric events and select industry events
• Lead all Customer Service and Technical Support functions including call centers

• Recruited and led a team of 20 marketing subject matter experts in less than 2 years
• Increased online B2C and B2B e-commerce transactions to $20M per year and profit margins by 25%
• Grew qualified sales leads by 84%, reduced cost per lead by 50% and increased conversion rates by 10%
• Managed channel partners marketing operations, portals, co-op, and incentives marketing programs
• Directed the overall demand generation, branding, digital marketing, and creative marketing strategy
• Led product marketing and management teams including product releases using an agile framework
• Directed PR and industry analysts and positioned ESET as a challenger on Gartner’s magic quadrant
• Oversaw marketing automation, CRM, artificial intelligence, analytics, and A/B testing across all channels

Lead a multi-site and global team of marketing professionals responsible for developing, implementing and driving the organization’s broad corporate marketing, demand generation and marketing communications initiatives.

• Recruited and led a team of 10 specialized marketing professionals
• Managed brand and repositioning efforts for North America, Europe, and Asia Pacific markets
• Launched several new products including a platform as a service 2 months ahead of schedule
• Directed global public relations activities and managed all third-party agencies
• Created powerful content marketing and creative assets to drive awareness and grew sales by 30%
• Increased qualified sales leads by 50% upon launching a new marketing automation platform
• Launched and optimized new digital marketing programs which led to a $1M increase in sales pipeline

Provided product marketing leadership to insurance and collision repair markets in North America and Europe. Directed all aspects of products go-to-market strategies and positioning activities, which encompassed product definition, product launches and demand generation efforts. Managed communications and public relations initiatives. Played a key role in designing and implementing market strategies.

• Recruited, led, and grew by 50% a team of specialized marketing professionals in less than 3 years
• Led product management and marketing activities to launch new products using an agile framework
• Managed all brand, PR, and marketing creative programs to position Mitchell as number one in its industry
• Directed implementation of new e-commerce and marketing automation platforms on time and on budget
• Increased B2B qualified leads by 50% and reduced cost per lead from $2,800 to $35 in less than three years
• Developed sales enablement programs which increased customer retention by 20% and sales by $1.6M

Led all online strategic and tactical marketing aspects of several fortune 500 clients which included Masco, HP and Chiquita Bananas. Formulated a marketing plan for the agency that encompassed the creation and launch of international digital marketing and localization services.

• Headed performance acceleration marketing team and improved productivity by 50%
• Increased digital marketing results by 40% and reduced costs by 50% for the agency’s top client
• Deployed complex large-scale proposals and won numerous pitches with a minimum contract value of $1M
• Secured Hewlett Packard global search engine marketing $2M annual contract in Europe and Asia Pacific